Using Design Elements to Create an Effective Sign

We’ve all seen them…ugly, unreadable or confusing signs. These signs don’t help the businesses they advertise, they hurt them. Customers shouldn’t have to struggle to decipher your sign.  Its purpose and message should be obvious. Here are some simple rules to create an effective sign for your business. After all, your sign is one of […]

Times Square – A History of Signage

When you envision the bright lights of New York City in your mind, chances are you are thinking of Times Square.  It’s the most popular tourist attraction in NYC with 39 million visitors each year.  It’s brightly lit signage gives the square it’s personality and has helped make it into an iconic landmark in the […]

15 Surprising Facts About the Las Vegas Sign

You know that what happens in Vegas, stays in Vegas (unless the paparazzi is watching). And you know that you’ve made it to Vegas when you see the iconic sign. But do you know these surprising facts about the “Welcome to Fabulous Las Vegas” sign? 1) The sign might say, “Las Vegas,” but it isn’t […]

What Coca-Cola Teaches Us About Branding

Coca-Cola is undoubtedly one of the most recognized brands on the planet.  In fact surveys show that 94% of the world’s population recognizes the red-and-white logo.   Every day across the world, more than one billion bottles of Coke are sold.   Why the everlasting popularity? While sound business practices and global reach certainly have […]

20 Fun Facts About the Hollywood Sign

When you think of Hollywood, you might think of Humphrey Bogart gazing into Ingrid Bergman’s eyes in Casablanca. You might imagine Cary Grant tooling around the foothills in his 1929 Caddy, or Marilyn Monroe with her pouty lips and swirling white skirt in Some Like it Hot. Or maybe you think of the modern Hollywood, […]

How to Choose A Sign Company

There are many companies in the sign industry to choose from, each offering a wide variety of sign types and materials. So how does a layman know which company to choose? This article presents some guidelines to help you make the right choice for your business. How to Start Organize your thoughts and prepare a […]