Category Archives: Graphic Design

Using Design Elements to Create an Effective Sign

We’ve all seen them…ugly, unreadable or confusing signs. These signs don’t help the businesses they advertise, they hurt them. Customers shouldn’t have to struggle to decipher your sign.  Its purpose and message should be obvious. Here are some simple rules to create an effective sign for your business. After all, your sign is one of […]

What Coca-Cola Teaches Us About Branding

Coca-Cola is undoubtedly one of the most recognized brands on the planet.  In fact surveys show that 94% of the world’s population recognizes the red-and-white logo.   Every day across the world, more than one billion bottles of Coke are sold.   Why the everlasting popularity? While sound business practices and global reach certainly have […]